It is a cultural custom in China to celebrate holidays every year. In order to make our gifts look more upscale and noble, we usually purchase exquisite gifts packaged in iron boxes and cans when choosing. Nowadays, the same applies to wine packaging. So why is it so popular to use iron boxes to package wine products now? Today, the customized manufacturer of iron boxes and cans in Hefei will briefly share with you
Speaking of “wine culture”, it can be said that China has a long history. From small gatherings of friends to business negotiations, drinking is essential for various occasions. In China, wine is a value carrier of culture and art, history and taste. With the progress of the times, using iron cans to package wine has become a new popular trend
1. Market competition
Now the competition in the Chinese Baijiu market is becoming more and more fierce, especially for the small and medium-sized liquor making enterprises, if they want to gain a place in the large market environment, it is not enough to improve the quality of the products themselves. Therefore, the packaging of liquor cans and iron boxes has become the first step for enterprises to attract consumers and open the market! Nowadays, liquor packaging is diverse. In order to highlight Baiji’s brand and attract consumers’ attention, the outer packaging of liquor plays a very important role in improving aesthetic ability and achieving better promotional purposes
2. Consumer demand
Consumers’ consumption behavior often has a social nature. When purchasing goods, they not only look at the price and quality of the product, but also purchase packaging that is suitable for their economic ability range based on their own economic conditions
3. Influenced by traditional culture
Chinese people have a lot of communication and love face. The beautifully designed and luxurious packaging perfectly meets the consumer’s consumption psychology. Therefore, the formation of modern tin cans and iron boxes is also closely related to the “gift values” of Chinese consumers
Iron box packaging for liquor has become a new trend. A good product outer packaging can not only shape a product’s grade, exquisite appearance design, patterns, logos, advertising slogans, etc., but also showcase the marketing value of wine can packaging, help showcase corporate cultural value, promote consumer purchasing desire, and help enterprises achieve the goal of selling products